White Lily

Southern brands have always been exceptional partners for our team, and White Lily Flour, a beloved Southern staple since 1883, was no exception. In collaboration with an agency partner, we developed a series of beautifully crafted recipe videos designed to honor White Lily’s rich heritage while appealing to a modern audience.

Our agency-driven approach ensured creative excellence at every stage of production. From conceptualization to final delivery, we provided comprehensive services, including recipe ideation, scripting, casting, set design, mood boards, production with cinema-quality cameras, commercial-grade crew, color correction, original music composition, sound mixing, and mastering.

By maintaining close collaboration with both the agency and client, we ensured that all stakeholders' visions were seamlessly integrated, delivering high-quality content that exceeded expectations and celebrated White Lily's legacy in a fresh and engaging way.